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The web site states the following, "Power Controllers and Custom Temperature Control Solutions." We noticed that the web site said " A Series Direct Heater Controls." It also said " B Series Transformer Primary Controls. C D Series Low Power Controllers. CP Series Multi-Zone Power Controllers. R Series Relay Replacement SCRs. Signal Cards Limit Cards. Guide to SCR Power Controls. A1P Series Single Phase SCR Power Controllers. A3P Series Three Phase SCR Power Controllers. A1Z, A3Z and A6Z Series SCR Power Controllers." The header had Browse All Categories in the Avatar Instruments catalog including A1P Series Single Phase SCR Power Controllers as the highest ranking optimized keyword. This keyword is followed by A3P Series Three Phase SCR Power Controllers, A1Z, and A3Z and A6Z Series SCR Power Controllers which isn't as urgent as Browse All Categories in the Avatar Instruments catalog including A1P Series Single Phase SCR Power Controllers. The other words catalog.avatarinstruments.com uses is B Series Transformer Drivers. C1P Series TRIAC is included and could not be viewed by search parsers.